Digital Marketing

increasing visibility, traffic and sales.

Search Engine Optimisation

SEO is the process of increasing a site’s visibility in search engines and consists of many different factors, all of which influence how well a site performs. Search engines change their algorithms constantly so it is vital to stay on top of the latest changes that could affect a site’s performance. Almost all elements of SEO can be split into on-page and off-page factors. On-page factors are changes made to the site itself, such as content, HTML and architecture, all of which can greatly affect a site’s position in search rankings, while off-page factors are things like social media profiles and links, which aren’t part of your site itself but can still have an effect.

Search Engine Optimisation

Content Marketing

Content is a hugely important part of SEO due to search engines placing a much greater emphasis on quality. Getting the right balance and tone can be tricky, especially for e-commerce sites, and that’s where we can help. Our team of experienced and qualified content writers can help produce high quality, engaging content for your site that will attract new visitors and new business. In addition we can produce exciting visual content that will encourage others to share and spread the word about who you are and what you do.

Meta Data

Getting key HTML elements right is a crucial part of SEO. A page’s META data is what appears on a search engine results page and needs to have enough relevant detail to persuade a user to visit. Page titles are also a key ranking factor for search engines and getting these right can have a major positive impact. We will also assess factors like URL structure, site loading speed and duplicate content in order to ensure your site is fully-optimised in accordance with the guidelines set out by search engines in order maximise the chances of your site performing well and achieving high rankings.

Link Acquisition

Whilst links are not the be-all and end-all they once were in SEO terms, they can still have a substantial effect on your site’s performance. Having quality links can help push you to the top of search rankings, while having bad, “spammy”, irrelevant links can see a site penalised by search engines and in extreme cases, blacklisted completely. We aim to earn relevant, high quality links from people and sites that are influential in your field through the content we produce for you, whilst also eliminating potentially damaging links that may have been acquired prior to your time working with us.

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